Post by account_disabled on Mar 6, 2024 11:16:14 GMT 5.5
Enhanced in recent years and the results are visible. But today we want to talk about purchasing decisions and how they impact business. The new customer and their purchasing decisions according to a study carried out by google, purchasing decisions are increasingly intentional , that is, searches for products and services are not random, but rather studied. In this context, how can businesses position themselves? According to data from the same study, consumers agree that they are making purchasing decisions more and more intentionally and this translates into numbers: 86% in mexico 85% in argentina, brazil and chile 84% in peru 83% in colombia what does this mean? That impulsivity is disappearing and, as we mentioned before, the research about the items or services that one wants to acquire is more in-depth. The reasons for these intelligent purchases that lead to a new paradigm of decisions by the consumer are due, above, to two reasons: a challenging socioeconomic scenario for the new client the rise of digitalization according to data from the consulting firm kantar, by 2025 a 226% growth in digital purchases is expected in mexico, something promising and which makes us rethink the ways in which businesses should relate to digital consumers. Meanwhile, the searches for the best products have reached.
During the purchasing process, consumers focus more on what best meets all their needs, rather than what is “available” or “cheapest.” habits, consumption and identity of the new customer we have more interesting data. During searches, people reaffirm their own identity, focusing on products and services that match their consumption habits and, above all, those things that Buy Bulk SMS Service represent them. If we break down by some of the countries that are part of the kantar study, these are the percentages: 59% in peru 67% in argentina 66% in colombia and mexico 70% in chile and brazil and in these searches there is also the desire to be surprised. This means that 38% of latin americans maintain that, when they do a search on the internet to obtain a product or service, the decision they make can change depending on the results they find. The impact of purchasing decisions on business for brands, this new purchasing behavior generates a great opportunity, aimed at gaining new custom but how to do it? According to google, there are two fundamental steps for businesses to be present at the right times and with the right messages: moment 1: define marketing objectives ers by strengthening their digital presence.
It is possible to implement a successful strategy based on the results that are sought to be achieved with a brand. In a scenario of high competitiveness and consumer digitalization, machine learning can help define where to advertise, what audience and what format. Segmented advertising and personalization play a great role and using them efficiently is the key for marketing strategies to meet the objectives set. Moment 2: invest in automation chatbots, customer service, quick responses, all help the consumer make decisions. Artificial intelligence (ai) algorithms are capable of making decisions considering all possible variables. By automating processes , you gain efficiency, since there is more time for strategic tasks. Without a doubt, new consumer habits reveal the importance of digital maturity and with a solid digital presence, companies can quickly adapt to new consumer needs to offer the best experience. 3 tips to accompany users on their purchasing journeys we have seen that purchasing habits have changed and that consumer decisions are increasingly intentional, which is why we want to give you some tips so that you can accompany users on their purchasing journeys, taking into account their needs: 1 – work from the empathy of the new client empathy not only allows us to understand the emotions and feelings of others, but also to understand their points of view.